The Audi E Concept is a new electric vehicle concept from Audi, designed specifically for the Chinese market and developed in collaboration with SAIC.
It’s a four-door sportsback that previews three upcoming production models, the first of which is expected to launch in mid-2025.
Overview: Audi E concept
Audi is preparing for the future in China. To this end, the company is launching its first new brand with the Audi e Concept: Audi, without the four-ring logo but written in four capital letters, signals the connection to and differentiation from the sister brand.
Based in China and engineered for China, the brand and the car represent the best of both worlds – the unique Audi DNA meets Chinese innovations.
Feature & Tech
Measuring 4,870 mm in length, 1,990 mm in width, and 1,460 mm in height along with a wheelbase of 2,950 mm, the Audi E Concept is offered as a fully electric sport back.
Thanks to the new advanced digitized platform, the Audi E Concept comes with perfect proportions and a very distinct exterior design language.
Inside, a spacious, stylish, and digital interior offers great practicality and a fully connected in-car experience. The E Concept also offers Vorsprung durch Technik through clear data.
With the signature Audi Quattro four-wheel drive, it accelerates from 0-100 km/h in 3.6 seconds. In terms of comfort and dynamics, the car also drives like a true Audi.
In addition, the Audi e Concept has adopted China-specific and highly innovative driver assistance functions. They provide a driving experience that is equally comfortable and safe.
Inc., be it on highways, in dense megacities, and even when using autonomous cars. The concept car is equipped with a 100-kWh battery, which is capable of measuring a range of 700 km when fully charged, according to CLTC.
Design & Style
Audi Design – Tailored to Chinese customers: The exterior design of the concept car is minimalist and sober, but still attractive, thanks to the smooth, rounded wheel arches and confident wrap-around lighting graphics at both ends.
The front and rear design of the Audi E Concept is all-new, iconic, and characterful. It combines minimalism in design features and maximalism in functionality.
In both areas, a black loop covers all functional areas. Lamps, sensors, and aerodynamic elements are combined in a central area.
The interior design team prioritized combining the seamless integration of comfort and technology that the brand is known for.
Users thus experience the Audi e concept as a stylish, comfortable, and connected oasis for urban lifestyles in China’s megacities.
The center console offers open storage space for two phones. The curved pillar-to-pillar 4K touch display offers a new dimension of intuitively accessible information. The digital exterior mirrors are integrated into this display.
The doors integrate illuminated wood and microfiber in a three-dimensional lamella design – an innovation inspired by modern architecture.
This creates a fascinating combination of natural materials and current technology.
Engine & Performance
The Audi OS, the operating system of the Audi e concept, represents an entirely new way of interacting, smartly tailored to the customer and their needs.
The result is a digital and physical stage tailored to all passengers in the car. Especially during digital interactions, all crucial information is positioned and presented on the top-level menu.
The car offers a host of smart solutions, with a personalized entertainment and app ecosystem available via app stores and facial recognition.
The Smartphone interface allows for the seamless integration of users’ personal devices.
Price & Variants
The Audi e-tron GT is available in India for Rs 1.72 crore to Rs 1.95 crore, depending on the variant. It has two main variants: the standard e-tron GT and the RS e-tron GT.
The e-tron GT is an electric four-door coupe with a focus on performance and design, and it stands above other luxury EVs in India.
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